Which integration is necessary for utilizing Sales Signals?

Sales Signals is a feature within Salesforce designed to provide insights and recommendations based on customer interactions and activity. To utilize Sales Signals effectively, integration with Einstein Conversation Insights (ECI) is necessary. ECI analyzes customer interactions and extracts valuable information, such as topics discussed and sentiment expressed during conversations. This data feeds into Sales Signals, allowing the system to provide actionable insights that enhance sales strategies and improve customer engagement.

The integration with ECI enables a more comprehensive understanding of customer behavior, ensuring that sales teams can respond promptly and appropriately based on real-time analysis. This capability is crucial for harnessing the full potential of Sales Signals, making ECI a foundational integration for leveraging this feature effectively.

In contrast, while Salesforce Marketing Cloud, CRM Analytics, and Salesforce Platform Services offer valuable functionalities within the Salesforce ecosystem, they are not directly tied to the specific requirements of utilizing Sales Signals in the way that ECI is.