Which feature should a sales team use to prioritize outreach to leads based on their likelihood to convert?

Einstein Lead Scoring is the feature designed specifically to assist a sales team in prioritizing outreach to leads based on their likelihood to convert. This tool uses advanced algorithms to analyze existing lead data and characteristics, identifying which leads are more likely to engage and ultimately convert into customers. Each lead is assigned a score that reflects their conversion probability, allowing sales teams to focus their efforts on high-potential leads.

This proactive approach enhances sales efficiency and effectiveness by ensuring that the team invests their time in leads that are most likely to yield positive results. By leveraging machine learning and historical data, Einstein Lead Scoring empowers sales representatives to make informed decisions regarding outreach strategies, leading to improved conversion rates and overall sales performance.

In contrast, other features such as Einstein Opportunity Scoring focus on assessing and prioritizing existing opportunities rather than initial leads, while Einstein Activity Capture automates the process of logging and organizing communication and activities. Einstein Contact Insights provides context on contacts but does not specifically address lead scoring. Thus, the choice that directly meets the need for prioritizing outreach to leads based on conversion likelihood is Einstein Lead Scoring.