Which feature should a company use to automate lead outreach using AI?

The correct feature to automate lead outreach using AI is the SDR Agent. This tool is specifically designed for sales development representatives to enhance their productivity through automation. By leveraging AI, the SDR Agent can analyze data, prioritize leads, and make recommendations based on the likelihood of a lead converting, thus streamlining the outreach process.

Utilizing the SDR Agent, companies can implement automated messaging and follow-ups, ensuring that leads are contacted in a timely manner without the need for manual intervention. This not only optimizes the outreach process but also allows sales teams to focus on more strategic activities, significantly increasing overall efficiency in lead management.

The other options do not specifically target the automation of lead outreach. Sales Cloud Forecasting focuses on predicting future sales trends, Einstein Email Insights provides analytics on email engagement to improve communication strategies, and Omni-Channel Case Routing is designed to manage customer service inquiries effectively. None of these features are primarily aimed at automating lead outreach, making the SDR Agent the most suitable choice for this purpose.