Which Einstein feature personalizes customer emails using CRM data?

The feature that personalizes customer emails using CRM data is Einstein Sales Emails. This functionality allows sales professionals to leverage the wealth of data stored in the CRM to tailor their communications. By analyzing customer interactions and preferences, Einstein Sales Emails can provide insights and suggestions that help craft messages that are more relevant and engaging to each recipient.

Einstein Sales Emails automatically integrates contextually relevant data about the customer, including their past interactions, preferences, and other CRM insights, enabling sales representatives to send timely and personalized content. This enhances the likelihood of positive responses from customers, as the emails resonate more closely with their specific needs and interests.

Other options like Einstein Lead Scoring focus on assessing the quality of leads rather than personalizing communications, while Einstein Activity Capture deals with logging customer interactions without a specific focus on enriching email content. Einstein Call Summaries, on the other hand, summarizes the outcomes of calls, which is useful, but does not serve the purpose of personalizing email communications.