What type of information can Record Merge Fields connect to?

Record Merge Fields are designed to connect specifically to Salesforce object fields. This means that when utilizing Record Merge Fields, you can dynamically pull information directly from the database fields tied to various Salesforce objects, such as leads, accounts, opportunities, and custom objects. This capability allows for the seamless integration of real-time data within documents, emails, or other automated communications generated within Salesforce.

By focusing on Salesforce object fields, Record Merge Fields provide a structured and consistent method for retrieving and displaying necessary information relevant to business processes and communications. This is crucial in maintaining accurate and timely interactions that rely on data stored within Salesforce, enhancing both operational efficiency and user engagement.

In contrast, while external applications might have their own means of integration, they do not pertain to Record Merge Fields specifically. Non-structured data sources and visual data elements for reports do not align with the core functionality of Record Merge Fields either, as they are centered on accessing structured data from Salesforce's object model. Thus, the designated focus and utility of Record Merge Fields make interacting with Salesforce object fields the most accurate and appropriate choice.