What type of conversation data does Sales Signals process?

Sales Signals is designed to capture and analyze various forms of customer interactions to enhance the sales process. One of the key functions is to process conversations and interactions that are conducted through voice and video calls, particularly when the organization has public organization-wide sharing settings enabled. This allows for a comprehensive view of customer engagement, which is vital for sales teams to monitor ongoing conversations and improve their responsiveness and strategies in real-time.

Voice and video calls often contain rich, contextual information that can inform better decision-making and customer interactions, making them a valuable source of data for sales teams. This feature is crucial for effectively tracking customer sentiment and understanding the nuances of customer relationships. Other types of communication, such as texts or emails, may not be prioritized in this specific context, which is why the focus is on the capabilities provided for voice and video calls under distinct sharing settings.