What type of actions can be built using Salesforce Flows, Apex, or APIs?

Using Salesforce Flows, Apex, or APIs provides the capability to create custom actions that are specifically tailored to meet unique business needs. These tools allow for the automation of processes, integration with other systems, and the ability to manipulate data according to specific logic or rules defined by the user.

Custom Copilot actions, for instance, can be designed to address various business scenarios, enhance user experiences, and streamline workflows in ways that standard solutions cannot. By leveraging the flexibility of Apex code or the visual design capabilities of Flows, organizations can build actions that cater specifically to their operational requirements, allowing for a more responsive and effective use of Salesforce.

In contrast, options referencing standard actions, simple email templates, or predefined user tasks suggest limitations in functionality and customization that are not aligned with what is achievable through Flows, Apex, or APIs. These are more rigid solutions that do not provide the same level of adaptability or integration that custom actions offer.