What should users ensure when using placeholders in Einstein Sales Emails?

When using placeholders in Einstein Sales Emails, it is important for users to replace them with accurate details, such as the specific date and time indicated by placeholders like [Customize: DATE AND TIME]. The purpose of using placeholders is to personalize and customize the communication for each recipient. Leaving placeholders unchanged can lead to confusion, a lack of personal touch, or an unprofessional appearance in the email.

By ensuring that placeholders are filled with relevant and accurate information, the email becomes more engaging and meaningful to the recipient. It helps build a stronger connection with the audience, as they see the email as tailored specifically for them rather than a generic mass communication. Personalization is vital in sales communications, as it can significantly impact response rates and customer relationships. Thus, replacing placeholders with specifics aids in delivering a professional and effective message.