What should a sales manager use for AI to recommend the next best action based on opportunity history?

Using Einstein Next Best Action is essential for a sales manager looking to leverage AI effectively to recommend the next best actions based on opportunity history. Einstein Next Best Action utilizes advanced algorithms and predictive analytics to analyze historical data and determine the most relevant and timely actions to take with prospects and opportunities. This AI-driven approach enables sales teams to optimize their efforts by focusing on actions that are more likely to lead to successful outcomes, such as closing deals or increasing customer engagement.

In contrast, a manually updated sales spreadsheet lacks the real-time data processing and predictive capabilities that AI provides. Static email templates without any AI assistance can't adapt or tailor recommendations based on individual opportunity histories, which limits their effectiveness in driving sales. Disabling AI for sales recommendations negates the advantages that AI tools offer, leading to missed opportunities for making data-informed decisions. Therefore, utilizing AI through Einstein Next Best Action is the optimal choice for maximizing sales effectiveness based on historical data.