What is the primary function of Sales Signals in sales teams?

The primary function of Sales Signals is to provide insights into customer conversations. This feature enables sales teams to receive real-time notifications about customer interactions, such as engagements through email or other communication channels. By analyzing these signals, sales professionals can gain valuable information about customer interests, concerns, and engagement levels, which can enhance their ability to tailor their outreach and improve engagement strategies. Understanding these insights allows teams to prioritize their follow-ups and tailor their sales approaches based on customer behavior and feedback, ultimately leading to increased conversions and more effective sales interactions.