What function does the Model Builder serve in Salesforce?

The Model Builder in Salesforce is designed to create and deploy custom AI models tailored to meet specific business needs. This tool allows users to harness their data effectively to develop machine learning models that can predict outcomes based on historical data, therefore helping businesses optimize their operations and make informed decisions. By utilizing the Model Builder, organizations can customize models according to their unique requirements, ensuring that they receive insights that are directly relevant to their strategies and goals. This capability is vital for businesses that aim to leverage AI to enhance customer engagement, improve sales forecasts, and streamline various processes.