What feature should a sales team prioritize for automating lead qualification?

The feature that a sales team should prioritize for automating lead qualification is Einstein Lead Scoring. This tool utilizes AI capabilities to analyze historical data and calculate a numerical score for each lead based on various factors such as engagement, demographic information, and behaviors. By prioritizing leads that are more likely to convert, teams can effectively allocate resources and efforts to those prospects, thereby improving efficiency in the sales process.

The other options, while they have their specific functions, do not primarily focus on the automation of lead qualification. The Sales Coach Agent is more about providing guidance and tips to sales representatives rather than automating the qualification process. The SDR Agent can help streamline some operational aspects but doesn't specifically tackle lead scoring. Next Best Action focuses on suggesting the optimal next steps in a sales process rather than qualifying leads themselves. Therefore, for automating lead qualification specifically, Einstein Lead Scoring is the most relevant tool.