What does Einstein Forecasting analyze to help produce sales forecasts?

Einstein Forecasting leverages historical data to enhance and produce more accurate sales forecasts. By analyzing past opportunities and performance data, it identifies trends and patterns in sales activities that have occurred previously. This process enables businesses to predict future sales outcomes with a higher degree of accuracy, thus allowing for better resource allocation and strategic planning.

Using historical data allows Einstein Forecasting to consider various factors such as seasonality, sales cycles, and the effectiveness of sales strategies employed in the past. Consequently, the insights generated can guide sales teams in setting realistic goals and expectations based on data-driven analysis rather than intuition or incomplete information.

The other choices do not directly relate to the core functionality of sales forecasting within the context of Einstein's capabilities. For example, while social media marketing trends or real-time engagement can impact sales strategies, they do not specifically provide a comprehensive analysis of historical performance required for accurate forecasting. Similarly, competitor pricing strategies serve a different purpose in competitive analysis rather than past opportunity assessment.