What aspect of pipeline management does Einstein Opportunity Scoring enhance?

Einstein Opportunity Scoring enhances pipeline management primarily by estimating the probability of deal success. This feature utilizes advanced analytics and machine learning to evaluate historical deal data and patterns, allowing sales teams to identify which opportunities are more likely to close successfully. By providing these insights, sales professionals can prioritize their efforts on deals that have a higher likelihood of conversion, improving overall sales efficiency and effectiveness.

The capability to predict which opportunities are most promising helps teams strategize their next steps, allocate resources wisely, and ultimately increase salesformance. This predictive scoring is particularly beneficial in shaping decision-making processes, as it shifts the focus from merely managing a list of opportunities to actively managing opportunities based on their predicted outcomes.