Sales Signals categorizes topics raised during interactions based on which criteria?

Sales Signals categorizes topics raised during interactions primarily based on category and keyword. This method allows for an organized approach to understanding and analyzing customer interactions, as it helps identify recurring themes and subjects that come up during conversations. By leveraging categories and keywords, businesses can pinpoint specific topics that may require follow-up or further attention, facilitating better decision-making and more personalized customer interactions.

The incorporation of categories allows for the grouping of related topics, while keywords enable the system to recognize specific terms that are essential to the discussion. This dual approach enhances the ability of sales teams to derive insights from interactions and make informed strategic choices based on the most relevant topics impacting customer engagement.

The other options, while relevant to various aspects of sales and marketing, do not specifically drive the categorization of topics in the context of Sales Signals. For instance, sales volume and revenue pertain more to quantitative measures rather than qualitative categorization of interactions. Similarly, client demographics may influence sales strategies but do not directly relate to the identification of topics raised during discussions. Market trends focus on broader external factors and might inform overall business strategy but are not used in the categorization framework employed by Sales Signals.