Einstein Lead Scoring helps representatives prioritize leads based on what criterion?

Einstein Lead Scoring is designed to analyze past lead conversion data and other relevant factors to assign scores to potential leads. This scoring helps sales representatives understand which leads are more likely to convert based on historical data and patterns observed in similar leads. By focusing on lead conversion data, the system can identify traits and behaviors that correlate with successful conversions, allowing representatives to prioritize their outreach effectively.

In contrast, while customer satisfaction rates, market size, and competitor analysis can play important roles in a broader marketing strategy, they do not directly influence the scoring of leads as specifically or effectively as lead conversion data does. Lead conversion data provides actionable insights into which leads are more promising, making it the key criterion in this context.